Entries by Emma Muers

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3 ways Blockchain will transform Marketing & Advertising

When people think of blockchain, cryptocurrencies such as Bitcoin are probably the first thought that springs to mind. Where blockchain, with Bitcoin, has caused disruption in the financial sector, blockchain has the power to disrupt and solve problems in multiple other sectors, such as Marketing & Advertising. Transparency, trust and battling counterfeiters.

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How AI can revolutionise the insurance sector

For the majority of people calling insurance companies isn’t the most favoured activity. The insurance industry is one of the least innovative areas for customer experience. This is changing however and artificial intelligence (AI) is now playing a great role in this change. AI technology has the potential to disrupt the insurance industry and revolutionise consumer experience.

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What is the Internet of Things (IoT)?

Dog collars to toasters are connected as part of the Internet of Things (IoT), with experts predicting that by 2020 more than 50% of new businesses will run on the IoT. However, cyber security and privacy are the biggest challenges for IoT, collecting large amounts of personal identifiable information. As soon as some financial benefit from hacking smart devices appears, cyber criminals will find a way to take advantage of it.

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EU Data Protection Regulation: Divergence or Allegiance?

The tech industry in the UK has issued a warming to ministers that a transition away from EU data protection standards following Brexit will damage the UK’s status as a technology hub. Amid the growing misunderstanding amongst Brexiteers that diverging from the tough EU data protection laws will give Britain a competitive advantage compared to other EU states in this fast growing sector.

Experts warn new EU data protection law will protect scammers

WHOIS, one of oldest tools on internet for verifying real identities, is at risk of being killed due to tough data protection with new GDPR regulations. The General Data Protection Regulation (GDPR) comes into effect in May and is an attempt to strengthen European data protection. However, it is thought that some of the new rights and responsibilities will conflict with existing technologies that have provided transparency on the internet.

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Post-Brexit data flow: UK must clarify with EU

UK government is under increasing pressure to confirm whether BREXIT data flow between the UK and EU will be allowed to remain uninterrupted post-Brexit. Lack of even initial negotiations on data, now the lifeblood of the digital economy representing hundreds of billions of pounds of annual trade, raising concerns that the UK focus on tech in its post-Brexit plans, may run into problems if it can’t retain access to or process EU data.

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Cyber Security: The use of AI (Artificial Intelligence)

Many have labelled the rise of Artificial Intelligence (AI) as a new type of industrial revolution. AI has the potential to improve productivity across a range of sectors, whilst lowering costs. However, there are risks of AI, similar to any technology that is not adequately managed or secured. The criminal network has been improving this capability for years through the use of botnets, and AI brings with it a new range of cyber security risks.