The telecoms giant told IT Pro that it previously used various social networking platforms, including Microsoft’s Yammer, before deciding to unify and simplify its communications channels. It started the deployment of Workplace in July 2019.
Facebook Workplace, which was launched in 2016, now connects 80% of BT employees through chats, Groups, and video across all parts of the organisation in 54 countries.
The B2B communications platform is being used to connect BT employees, including external employees at Openreach and engineers, enabling them to stay informed while working in the field.
BT’s director of Internal Communications Helen Willett said that “Workplace was a simple choice for BT”, describing it as “mobile-friendly, easy to use and intuitive”.
“But more than that, it’s culture-enhancing. Leaders can talk to their teams in a matter of seconds and the peer-to-peer benefits include enabling a sense of belonging, instant access to news and a way to solve problems collaboratively.
“Perhaps most importantly, having Workplace has made it so much easier for us to stick to our principle of ‘inside out’ – letting our colleagues know what’s happening, increasing trust and, in turn, advocacy. Sometimes we have a matter of minutes to reach our people – Workplace allows us to do that, and to do it well,” she added.
So far, BT has seen an avalanche of involvement from its employees, with three million reactions and a further 970,000 comments on Workplace.
BT CEO Philip Jansen said that the platform is allowing the company to aim for a “fast-paced, inclusive and empowering” future.
“We’ve seen many benefits including being able to share news instantly, gather feedback on subjects that our people care about, and enabling more authentic leadership communications,” he said, adding that the platform has also “strengthened” the company’s communities across BT and Openreach.
“Through Workplace, colleagues connect with each other on the things that matter, sharing ideas and problem-solving together in real time. That is hugely beneficial to our colleagues and customers, and therefore to BT as a whole.”