What was the challenge?
Due to the global nature of the client base, delivering an excellent website experience was challenging to achieve and far too expensive to apply. The existing site, hosted in the USA, had acceptable user experience for North American and most European users; however, local users in the Gulf and investors from the Far East found the experience less fulfilling and not a true representation of Taif Gulf Properties.
How it was met:
The main challenge was enabling fast page load times in all major cities around the globe.
In order to localise the user experience we deployed the primary host site within our own data centre infrastructure in the United Kingdom, giving us direct control of the hosts to ensure High Availability and simplified management using Smart Network. We then over-laid a global CDN service, which localised the content to most cities throughout the world. Now, when a user accesses the site from Dubai to New York, Muscat to Shanghai and London to Moscow the content is delivered by a local server with minimal latency.