Blockchain Marketing & Advertising

When people think of blockchain, cryptocurrencies such as Bitcoin are probably the first thought that springs to mind. Where blockchain, with Bitcoin, has caused disruption in the financial sector, blockchain has the power to disrupt and solve problems in multiple other sectors, such as Marketing & Advertising. Transparency, trust and battling counterfeiters.

GDPR Protects

This is the third glossary in the GDPR series. It is important to note what GDPR protects whether you are a business or consumer. There is a lot of legal jargon which is actually very simple in terms of data protection. As a business or consumer, I believe it is important to understand the extent of these definitions and some umbrella terms which are frequently used.

Business Email

Business Email: This is the first part in the email deletion series and concerns B2B relationships. GDPR text is ambiguous as to whether a distinction can be drawn between corporate email addresses and individual email addresses. Is it still possible to opt-out with a corporate email address?

Artificial Intelligence Insurance

For the majority of people calling insurance companies isn’t the most favoured activity. The insurance industry is one of the least innovative areas for customer experience. This is changing however and artificial intelligence (AI) is now playing a great role in this change. AI technology has the potential to disrupt the insurance industry and revolutionise consumer experience.

Xero two-factor authentication

Xero Two-Factor Authentication (Xero 2FA): We’ve covered the notion of two-factor authentication (2FA) and multi-factor authentication (MFA) before, especially how you MUST enable it for all sensitive accounts. Personally I include ALL users.

Internet of Things (IoT)

Dog collars to toasters are connected as part of the Internet of Things (IoT), with experts predicting that by 2020 more than 50% of new businesses will run on the IoT. However, cyber security and privacy are the biggest challenges for IoT, collecting large amounts of personal identifiable information. As soon as some financial benefit from hacking smart devices appears, cyber criminals will find a way to take advantage of it.

GDPR Principles

This glossary is the second in the General Data Protection Regulation (GDPR) series. GDPR aims to bring data protection into the 21st century and it is easy to get caught up with what needs to be done to be GDPR compliant. What is less frequently elaborated on in blog posts are the reasons and principles for the introduction of GDPR. In my experience, I have found it easier to understand the practical implications of GDPR after breaking down the EU’s theoretical reasons for introducing the regulation.

GDPR FAQ

I have found that many blog posts and articles seem to assume that you are a GDPR expert. As I am currently researching the General Protection Data Regulation, I am coming across websites which are unclear as to the very basics of the regulation and therefore I thought it would be useful to write some answers to GDPR FAQs to refer back to when reading some more complex documents. I chose these questions to ground more complex GDPR issues.

Charges that the research firm Cambridge Analytica have misused the information of over 50 million Facebook users has been like oil to a flame in questioning the privacy of social media. How much information have social networks stored about you?